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Martxoaren 8an eta 15ean, Cristina Vicedo<\/a> itzuliko da Beazera, marka-irudiari buruzko Prestaekin<\/a> tailerra ematera.\u00a0 <\/p>\n

Espainiako Branding Elkarteko (AEBRAN) presidentea, Sincerely agentziako sortzaile eta zuzendaria, Enpresa Institutuko zuzendari akademikoa, Vicedok esperientzia luzea du sektorean, eta irakaskuntza-trebetasun handiak ditu. Horregatik, haren hitzaldiak beti dira interesgarriak eta bizigarriak.<\/p>\n

Marka edozein enpresatarako aktibo estrategiko gisa \u2013 tamaina edozein dela ere \u2013 edo langileek markaren enbaxadore gisa jokatzen duten papera izango dira jorratuko dituen gaietako batzuk.<\/p>\n

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